Your real estate marketing budget should be based on the real results that you are receiving and not on the promises of just any real estate marketing agent. In addition, the increase in the amount that you are making on your real estate sales should be more than you are spending on your increase in your real estate marketing budget. After all, real estate marketing is all about making more money, not less money. Many real estate agents believe that their real estate budget is based on what they think is working rather than what is actually working based on an accurate measurement. Real Estate Marketing and Real Estate SEO (Search Engine Optimization) offer their customers up-to-date marketing disciplines and will keep records of what is and isn’t working. They will determine which marketing methods with work the best for your specific brokerage. Usually, making a small improvement to a marketing strategy that is really working will bring a much higher ROI (Return on Investment) than spending money at the latest, and often untested, marketing technique.
When done strategically and consistently, stellarspins the same is true with SEO. High-quality SEO, done correctly needs to be a critical portion of your marketing budget. You always need to be actively engaged in a high-quality SEO marketing campaign in order to improve your exposure on the Internet to the keywords and key phrases that your potential customers are looking for. In order to make sure that your search engine ranking results are achieved, you need to constantly be adding additional keywords and key phrases to your target list. Many agents of a brokerage don’t even have a budget for SEO. They believe that all they need is a monthly posting on the blog on Active Rain. The fact is that isn’t even close to what is required to obtain results that are financially rewarding. That is one of the primary reasons to use the services of Real Estate Marketing and Real Estate SEO. We can take care of all of these time-consuming and complex SEO marketing tasks for you.
It pays to compete for the attention of all of the potential homebuyers that are using the Internet to search for their ideal home. According to many brokerage agents, there is a shortage of homes for sale. This means that potential homebuyers have to look harder and longer to locate their ideal home. The brokerage agents who have a website that is on the first pages of Google will be much more likely to convert potential homebuyers into paying homebuyers.
These days, it has become online slot machines increasingly more difficult to find a home buyer who initiates contact with a brokerage agent by means of an offline advertising source such as a phonebook. The brokerage agents who are integrating serious SEO into their efforts to market real estate are obtaining most of the leads. In addition, those are higher quality leads than purchased or PPC (pay per click) leads by using SEO.
You should be spending a minimum of between one-half and two-thirds of your marketing budget on SEO. Even if you don’t have a marketing budget because you are operating a small brokerage, you need to consider establishing one. A marketing budget with SEO included within that budget is the best way to grow your small brokerage into a large brokerage. After all, growing your business is the reason that you have a marketing budget, to begin with rather than maintaining your current level of business.
We believe that a well-thought-out marketing budget with SEO should be considered a long-term investment. Techniques such as PPC can be used to generate short-term leads. Since the work accomplished today will add to your traffic of potential homebuyers as well as the search engine rankings long into the future, SEO is a long-term investment. However, the value of PPC advertising will disappear as soon as you stop that campaign.
The reason that you might not have been able to have your brokerages’ website rank well on the major search engines such as Bing, Yahoo, and Google could be because you have been using wannabes, scammers, or amateurs who are posing as experts in SEO. A lot of that is going on. Real Estate Marketing and Real Estate SEO services are the real deal. We have a team of marketing and SEO experts that will design, develop, and implement a website for your brokerage from scratch or increase the profitability of your current website. Some of these wannabes, scammers, and amateurs can actually make your search engine rankings worse. We know and understand what works and what doesn’t work. We will make your brokerage more profitable by converting potential homebuyers into paying homebuyers.
The marketing and SEO experts at Real Estate Marketing and Real Estate SEO do much more than simply read some Internet marketing reports or take some classes at the community college. The difference between SEO strategies that work and those that don’t isn’t something that is going to be provided on an anonymous poster or in an SEO forum. Given the competitiveness in the real estate market, this just isn’t possible, although it might be possible for businesses that have little or no competition. It takes experience, knowledge, and persistence in order to obtain any successful venture in real estate SEO and that is exactly what we offer. We can provide high-quality services for real estate SEO that will obtain results. You won’t have to keep up with the everyday changes to Google’s algorithms because we will. We will also help you to recover from bad SEO experiences that you might have had in the past and will help avoid the shortcuts that might hurt the search engine rankings for your brokerage.