It is an effective communication tool.
According to one study, the brain processes visual content 60,000 times faster than text. Thus, in our increasingly digitized society, it is necessary to adapt and master this means of communication. Not only does video make it possible to reach your employees, but it also reinforces and simplifies the exchange of information with your customers.
Let’s take a simple example: you want to share your company’s very positive balance sheet at the end of the year. Traditionally, you send the key figures in a long email to your collaborators or publish it as an article. Level of engagement and retention? Zero. On the contrary, if you share a dynamic 1-minute video that summarizes this financial information, you will have everyone’s attention. Bingo!
Communicate With Engaging Content
A corporate video is a great way to dynamically share information and encourage action from your audience (employees, customers, etc.). Your audience can react to the videos posted, share them, and feel connected to the company.
Increase Your Visibility On Social Networks
When circulating on social media, video can be very effective even when the sound is muted. According to a study, more than 85% of videos watched on social networks are watched without sound. This, therefore, shows the effectiveness of this means of communication and its growing importance. Psst, and consider including subtitles during your interviews.
Develop Your Trust Capital
It’s also a great way to get closer to your customers. Indeed, by communicating its values and activities, the video makes it possible to create a relationship of trust with Internet users. Your customers can learn about your company culture, watch behind-the-scenes videos, and even catch up on the latest company news—ditto for your recruits.
Corporate Video, A Marketing Strategy Tool
In 2019, 87% of businesses such as Gillespie Productions for example used video as a marketing tool. And indeed, there is a good reason for this: video can boost your SEO. The video gives you 50 times more chances to appear on Google than a simple page, allowing you to capture traffic interested in your products and services.
Corporate Video To Boost E-Commerce Sales
Being visible on search engines and social networks is good, but what does it bring in the long term? Videos by Brand Video Production Company for example improve e-commerce sales: brand videos that explain your values, videos on your logistics that inspire confidence in consumers, and product videos, of course. In addition, customer reviews, tutorials, and demonstration videos are perceived as more authentic than traditional marketing campaigns. In short, making corporate videos brings visibility and can boost your sales.