Culinary Tourism: Start-Ups Are Seizing The Opportunity And Embarking On Culinary Tourism


Naturally, who says trend, says start-up. And when we talk about culinary tourism, we find a number of them, each offering its share of specificities to seduce tourists and invite them to a real journey to the land of taste. The culinary passport promises to “taste the world” in castles, and gourmet restaurants, to take a cooking or enology course.

Food surfing platforms are also emerging. For the record, food surfing is a derivative of couch surfing. If the latter is to sleep with the locals, the first allows you to eat at home. Thus, the idea is to discover local, artisanal gastronomy and create social ties, particularly by meeting people we might never have had the opportunity to meet. 

Discover The Concept Of Gastronomic Tourism That Seduces: The Food Trip

The Food Trip is an original concept offering a Food Passport in Lyon, Paris, and London. The idea is to order this one with 6 or 12 mouth-watering products, a map of the city, and information and anecdotes about the products tasted. Then, all that remains is to go to artisans thanks to the famous card provided and give a coupon. In exchange, you will taste one of its specialties. The Food Trip is aimed both at French people wishing to taste specialties from different regions and at foreigners who have come to discover our local products. Wine, pastries, olive oil, chocolate, tea, coffee, charcuterie, the range is wide enough to delight all taste buds

But start-ups aren’t the only ones riding the wave of culinary tourism. Some producers have understood the importance of sharing with their visitors, like the Chèvre quite Saoûrit farm. This establishment makes goat cheese and rents guest rooms. The owners offer tourists who have come to put their suitcases here to see the farm’s work and participate in it by learning how to milk the goats and make cheese.

Some Art Of Living Seduces Tourists

The different regions have fully understood the interest of introducing tourists to the way of life. Gastronomy and enology are important driving forces for many of them; the idea is to combine the discovery of the land and visit our tourist hotspots while practicing ecotourism by cycling through our beautiful regions. 

The most emblematic example is perhaps the France Food Tours 2023 for example, which offers the possibility of discovering our gastronomy, wines, and castles. Tourism players are interested in proposing a global offer that will allow visitors to better understand our culture and heritage by highlighting all our assets and our authenticity.

Highlighting The Different Activities Of The Culinary Journey

Culinary tourism in The International Kitchen® for example has a bright future ahead of it. Traditional tourism, if it remains very popular with many tourists, no longer meets the expectations of many of them. Today, there is a desire to go further in discovering the country or the region visited, to discover know-how, and to eat and drink locally. Tourism players must adapt to this new need by offering complete formulas to discover a culture through all its aspects and promote the products of their region.

Tourism players must therefore innovate to promote a destination around gastronomy and local products, which requires content communication within the specialized press, for example. Content communication will help to highlight the richness of a destination’s culinary tourism offer.